Post: Eat Like An Ape: The Media Circus at Work
Eat Like An Ape: The Media Circus at Work
Here’s a reality show pitch for ya…
What if we feature the BBC television "Eat Like an Ape" experiment that caged humans in the zoo to lower blood pressure and cholesterol by eating fruit, vegetables, nuts, and honey for 12 days on American mainstream TV?
Now, what if we unlocked the opportunity for high-risk kids to voluntarily become "test monkeys?"
Hey, our scout troop PAID to pitch tents at the zoo, kids love this stuff…
Imagine, a scientifically-based reality show that could bring back the dietary common sense we once had 6 million years ago, and reverse high blood pressure in kids’ bodies from modern day pre-processed junk!?
Too exploitive and humiliating? Look at the ratings shenanigans of American Idol, or The Biggest Loser where attention starved people seeking celebrity status are props in the media plot for market share. Still not wild about reducing diabetes this way? OK...
What if we teamed Animal Planet with Discovery’s Health Channel and ran an ‘eat like an ape’ YouTube user-generated contest airing the most dramatic video results and creative film work from kids all over the globe? The new “Where’s the Fruit” report on highly advertised kids’ foods makes this ultra-timely! Take it and run, media moguls… Reversing childhood obesity with live-cam coverage? Talk about a “Web 2.0″ digital opportunity!
Read the complete entry on the Shaping Youth blog, where this article first appeared.