Post: Mouthing Off for Healthier Food
Mouthing Off for Healthier Food
“The Mouths of the world are finally speaking out,” says the new Mouth Revolution viral film that launched from Free Range Studios yesterday. “They’re fed up with the 'garbage' we eat and they’re demanding real food - organic food -- now!”
“As gateways to the human body, they’re taking action and staging an international “Shut Up” until their demands are met,” bellows the funky commando-style chin.
Yep. You heard right. An upside-down talking chin in a Che Guevara beret asking “mouths of the world to unite in revolution” and take a stand against trans fats, artificial ingredients, GMOs and pesticides! These guys DO crack me up.
Free Range Studios has directed some of the most-watched internet films of all time, and this latest parody, Mouth Revolution, shouts, “Power to the Pie Hole” and “If it isn’t real, spit out your meal.” (If the younger kids I’m counter-marketing to right now get word of this, it could get…er…messy.)
Every parent who’s ever wiped a splat mat or a highchair can relate to mouths clamping shut as they’re being fed food; but a few of those ‘chinny chin chins’ were a bit gross.
I’m still a fan of their cult classic, Store Wars, but this 4.5 minute homage to “Web 2.0″ has media-fresh zip that kids will love to goof with. Where else could you ask viewers to “Upload Your Mouth” and join the community?
…AND ALSO enjoy ‘out-takes’ of foot-in-mouth style via YouTube blooper moments, make your voice heard through advocacy action and forward to a friend to (dare I say it?) increase word of mouth?
Their “Mouthifesto” demanding pure food in their “Declaration of Indigestion” is a light-hearted, worthy way to make some complicated data very digestible.
They’ve integrated helpful facts on why trans fats, pesticides, artificial ingredients and "genetically modified organisms" (GMOs) should NOT be spooned into our mouths daily…even though they hog most of the space in grocery store shelves and media buys.
Some clever factoids disguised as sound bites from these mouthpieces "on strike"?
- “No artificial colors or flavors! Six artificial colors have already been linked to cancer and our bodies have taken in our weight in artificial additives each year.”
- “We, the Mouths will not open to Trans Fats, like partially hydrogenated vegetable oil, which extend shelf life but decrease YOUR life and contribute to 30,000 deaths a year.
- “No genetic modification without representation! We are Mouths, not guinea pigs,” shouts the mock revolutionary.
They give links, reasoning and explanations about the organic movement, certifications and chemical pesticides in fist-pumping radical faux fervor.
Or maybe it’s not so faux, eh?
This entry originally appeared on the Shaping Youth blog, where you can read it in its entirity.