Post: New Awareness Campaign A Smart Start
New Awareness Campaign A Smart Start
We applaud Senator Hillary Rodham Clinton, Senator Joe Lieberman, Best Buy and GameStop for their active involvement in the media welfare of our nation's children.
By joining with the Entertainment Software Rating Board (ESRB) to actively raise parental awareness of the importance of video game ratings, they underscore the critical role parents must play in their kids' media lives.
Making sure that kids use age-appropriate media helps ensure their healthy development – and it’s a challenge that requires a partnership among parents, policy makers, and retailers.
You can read more about the cooperative effort on CNET.
To see how badly parents scored on the 11th Annual MediaWise Video Game Report Card, click here.