Post: The Five Biggest Themes of What Teens Want West
The Five Biggest Themes of What Teens Want West
I was at the What Teens Want West conference earlier this week in Marina Del Rey (lovely place) listening to presentations, networking, meeting readers and feeling somewhat validated about a lot of what I've been blogging about for the past couple of years.
The big theme was authenticity, which I've learned is the buzz word in youth marketing. Teens want it, heck, we all want it, but what teens want is largely based on where they are at developmentally, which hasn't really changed over time.
They want their friends [all the time], they want a happy family life, they want to do well in school, they want stuff [lots of it], they want to show the world who they are and what they can do, they want mentors and adults they can look up to, they want to have fun and experience the rush of being young and alive and indestructable....
Here's my humble attempt at summarizing what the other experts in the room said:
The Basics
Authenticity
Letting Go
The Tribes
They Are In Their Own Totally Wired World
Read the rest of this entry at Ypulse.com.