Post: Ellegirl: Same Old Same Old in Online Package
Ellegirl: Same Old Same Old in Online Package
Ellegirl Magazine online… Heard through Ypulse.com there was going to be all sorts of interesting stuff in it, like about nerd girls and engineering. We were hopeful.
So what’s missing in the site's lineup of fashion, beauty, entertainment, boys, mylife, community, quizzes, games, and horoscopes?
How about: Girlfriends? School? Interests -- other than boys, fashion, beauty. That is, three things that are central to the lives of high school and middle school girls. I don’t even see the nerd article on the front page…
Instead there’s an article about “breaking into the biz” of modeling (I guess we can count that towards careers? HA!); queen for a day (another career, but also a way to publicize the Marie Antoinette movie), costume jewelry (more pr for the movie); the new OC, and another on OC’s Mischa Barton’s “style” (my lord, the OC is fighting a losing battle to get their fans back aren’t they?); an article on how to deal with step-parents and siblings (YAY, good one, and I bet so helpful to girls out there but I bet it's full of advice to be nice); Halloween costumes (sexy Britney is one suggestion); love advice from a cute boy celebrity; article on different cute boy celebrity; jealous boyfriends; and a pop star’s plastic surgery gone bad.
Under “clubs” three have begun: Future Designers, Cherry Lipgloss, and PinkPeople. How limiting.
And yes, the nerd girl video is there. And it’s great at first but why did Ellegirl feel it was necessary to tell us these engineering students do it all while still lookin’ pretty? “FYI, being smart does not mean you can’t be pretty, popular, or a girlie girl too. The ladies of Tufts University’s chick engineering program look damn good while embracing their inner nerds.”
The video ends by reconfirming for all of us that even though these girls like math and science, they don’t have to give up all the things Ellegirl represents. Last young woman on video: “I’m definitely really girly…I enjoy being a girl.”
Sharon Lamb, Ed.D. and Lyn Mikel Brown, Ed.D are the authors of Packaging Girlhood: Rescuing Our Daughters From Marketers Schemes. For more, read their blog, where this entry originally appeared.