Post: Gotta Have Faith?
Gotta Have Faith?
Fox just unveiled a new brand: FoxFaith, which they "established for Christian retailers and churches/ministry organizations as a collection of inspirational films they can recommend and promote among their congregation."
So far, the brand Web site features Christian titles like The Passion of the Christ, and family stuff, like Strawberry Shortcake DVDs.
What do you think? Is this a useful brand that will help you find family-friendly choices? Or are you troubled that "Faith" in this case means Christian-only?
Read the companies press release here.