Post: Sneaky Food Company Advertising
Sneaky Food Company Advertising
A really interesting new study shows that food companies are sneakily marketing candy, sweet cereals, cookies and other snack foods to kids by using Web sites in which advertising has been disguised as games, contests and activities -- using the foods they're advertising. Kids get into playing the games and don't even realize that this is actually advertising. But the next time they're in a store, you can be sure they'll want to buy that food, drink or snack because they had such fun playing the game about it. As a kid or teen (or parent) it's super-important that you become educated about this, so you recognize this form of advertising even when it's very well disguised as fun and games. Learning to understand all the different forms of advertising that exist, how they are delivered to you and how they can affect you (especially if you're not aware of them), will give you more control in your life and help you make healthier choices!!
You can read about this study by clicking here.
And you can find out more about advergaming here.
There are 1 replies to this post
Date: December 26, 2006
Dear Dr. Bartell,
I came across an article written on turlockcitynews.com regaurding a visit you made to speak to girls in my community. I further looked into yur studies and work, and am very impressed. Currently I attend Stanislaus State and major in Psychology. I have been checking paths to go on for my studies, and now have a concentration in developmental psychology. The area of children and tweens would be where I want to focus when I become a professional. Where did you go to school? Do you have any recommendations for a good graduate school? Thank you for your time,
Heather