Free Blog about Kids and Media - Common Sense Media Blog

Promoting Media Sanity for Kids

Tell others what you think!

Login

Screen Name:

Password:

not a member?
forgot password?


Hide Login Box

CommonSense Media Blog

Post: Want Free Virgin Mobile Cell Phone Minutes?
Just Take A Minute To Learn About Pepsi

« YouTube: Where Home Video Goes to Thrive | Blog Home | FCC to CBS:
Despite Appeal, 'Wardrobe Malfunction' Will Cost $550K »

Want Free Virgin Mobile Cell Phone Minutes?
Just Take A Minute To Learn About Pepsi

VirginMobile.jpg

The trials of the advertiser these days... With so much clutter out there, it's getting harder and harder to break through and reach those desirable 18-34 year old consumers. Putting ads in video games has already become a big business for marketers looking to reach the younger demographic. So what's next ad frontier? Maybe cell phones.

Virgin Mobile announced this week that it will launch a new promotion giving cell phone users up to 75 minutes of free talk time per month in exchange for viewing an ad and sending the advertiser a text message. Xbox, Pepsi and the anti-smoking campaign truth have already signed on as initial sponsors.

As Media Life Magazine noted, "Virgin is betting that its cell service's young-skewing user base, 65 percent of whom are under 30, will be just broke enough to go in for the free minutes but not too broke to buy an Xbox."

Check out the full story here.

read all posts by Editors of Common Sense Media |  send post to a friend

There are 18 replies to this post

An ad wouldn't be too bad if you trade it in for free minutes. I mean, the Pepsi and X-Box things are okay-ish but Truth signing on bothers me. Hopefully the ads aren't the kind of exetreme stuff they have on TV.

Actually, I kind of like the idea of my daughter having to watch the antismoking ad if she wants the free minutes.

I mean, on the surface it looks like everyone wins --like those free cars they were giving away in exchange for covering them with ads... but isn't it society/culture/something losing out?

i like this ad

this ad is the truth.

I LIKE THIS IDEA BECAUSE IT GETS MOR YOUNG PEOPLE TO GET POSITIVE INFO IF THE GET OFFERED SOMETHIG IN RETURN

I just wandt the free minutes

hey i like that u guys are lookin out for other ppl and i hope that u guys keep it up

I just wanted the minutes

I love this because u had to learn then get a reward

i like this

free international calling and voipI like this try.

i like this ad, and the free minutes

When you think about it, it sounds bothersome. There are much more better things you can find to do with your time. But if it helps with teaching and also offers free minutes then thats good.

i like what's being said because PEPSI is the only sada i drink..it gives me a good feelings

this ad i liked! and the minutes

i like dis ad and da minutes

i like dis ad and da minutes

Post your own reply

It only takes a minute to get great benefits! Sign up now and get a FREE Internet Survival Guide!

valid xhtml 1.0