Post: Nike + iPod=
Shoes You Can Listen To
Nike + iPod=
Shoes You Can Listen To
You hear so much these days about how media use can contribute to childhood obesity and poor eating habits that it's refreshing to see a media product designed to actually encourage exercise.
Nike and Apple announced this week that they had teamed up to create a "sports kit" that connects Nike running shoes to the iPod Nano. A wireless sensor placed in the running shoes transmits information to a receiver that plugs into the Nano, constantly feeding the runner information on how far they've traveled and how fast they're running. The system will also allow runners to specify certain songs they want to have play if they begin to slow down (so they can get pumped back up), and Lance Armstrong has even recorded some motivational words to help runners struggling through those final steps.
"It becomes a personal coach in your ear," Nike exec Stefan Olander told the San Francisco Chronicle.
Check out the full story here