Post: As Obesity Concerns Rise,
Disney Tells McDonald's to Take a Hike
As Obesity Concerns Rise,
Disney Tells McDonald's to Take a Hike
McDonald's has been making a concerted effort over the past couple years to promote a healthier lifestyle than that typically associated with Big Macs and super-sized fries. In fact, the company recently announced that it was introducing a DVD series, "McKids Adventures," that will teach kids about exercise and diet.
Unfortunately for McDonald's, this all appears to have been too little, too late for Disney.
The kids' media powerhouse has announced that it will end its decade-long relationship with McDonald's, pulling its characters from Happy Meals and other promotions. From a story in today's Los Angeles Times:
"Disney is not renewing its cross-promotional pact with the fast-food giant, ending the arrangement with this summer's release of "Cars" and "Pirates of the Caribbean: Dead Man's Chest." One reason, say multiple high-ranking sources within Disney, is that the company — which prides itself on being family friendly — wants to distance itself from fast food and its links to the epidemic of childhood obesity."
Check out the full story here.
There are 1 replies to this post
Date: May 8, 2006
I would call this a step in the right direction. I like that Disney is making business decisions based on the best interest of kids, and not its bottom line!