Post: Dove To Be Commended for 'Real Beauty' Superbowl Ad
Dove To Be Commended for 'Real Beauty' Superbowl Ad
A few days removed from this year's Superbowl, the moment that still sticks with me had nothing to do with the game. Nor the halftime show.
Instead, I remember the beautifully shot 45 second spot that aired in the second quarter promoting Dove's Campaign for Real Beauty. Launched last year, the campaign is designed to promote realistic ideals of beauty for girls and young women. It's an unfortunate fact that, in a culture where they are bombarded with images promoting untenable ideals of beauty, girls need to be reminded that not everyone looks like a runway model.
Dove is to be applauded for using America's most far-reaching -- and expensive -- advertising platform to bring attention to this important social issue. Few companies would have the courage to use an advertising slot that cost well over $3 million to call attention to how the media impact adolescent girls' self-esteem. It's more than encouraging to see a company make that kind of investment in promoting a healthier media environment for young women. To learn more about Dove's Campaign for Real Beauty, and the Dove Self Esteem Fund, click here.